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BETTEN AUTOMOTIVE RETURNS TO THE NAME THAT BUILT IT ALL!

Updated: December 1, 2023

Muskegon, MI – The Betten Automotive Group announced today that the name that started it all will return to West Michigan effective January 1, 2024.

"We are excited to rebrand our Muskegon dealerships to the name that Michigan grew to know and trust for 40+ years,” said Bryan Betten, owner of the Betten Muskegon stores. This will conclude the co-branded name of Betten Baker Automotive Group.

“We are incredibly proud of the auto business we’ve built as Betten Baker,” continued Bryan. “At the same time, we are excited to rebrand Betten Muskegon as the destination for West Michigan automotive shoppers.”

Betten has the foundation as one of Michigan's oldest and top dealers providing Chevrolet, Cadillac, GMC, Buick, Honda, and Hyundai as well as one of the largest Pre-Owned Super Centers in Michigan. They also have the history of being one of Michigan’s highest volume dealers, with some of the longest tenure support teams in the automotive industry.

Betten’s commitment to West Michigan has stood the changing times in the automotive business over decades of providing the best customer service experience according to the manufacturer customer service index (CSI) scoring systems. The Betten Muskegon team will be committed to excellence, customer satisfaction, and community engagement. They will remain “Where MI Shops” for the best automotive buying experience, award winning service, and body shop services.

“We are grateful for the continued trust and support of our valued customers, employees, and community,” said Bryan Betten. “Bringing our founding name of Betten back to the Lakeshore is exciting for our entire team and our customers. We will continue our commitment to the Lakeshore and surrounding communities. We are excited to be celebrating our 41st year in 2024 with same great service everyone has come to expect from such a reputable, historic brand and vast experience of our Betten family team of associates. Regardless of where you purchased your vehicle, we are here to service your automotive needs. Betten Automotive Group the name Michigan knows and can trust.”